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Bed & Breakfast Market

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Bed & Breakfast Market




The bed & breakfast market is extremely diverse. Changes in niche and guest requirements have created more differences than ever before. Maintain a clear focus of your target market as you plan your bed and breakfast. It’s important that you can relate to the people that you’re trying to coax in the door. There was a time when B&B’s were a niche themselves. In past years the industry has grown. The bed & breakfast market varies by the people that are attracted to it. Because B&B guests have grown and changed, so must the industry.




Clientele that choose a bed and breakfast all share one thing in common. They seek the hospitality and atmosphere that the bed & breakfast market is known for. Food, theme and décor will all change from one business to another but they all must share that element of a personal experience. Another factor to consider is how times have changed for the environment. Businesses in all industries are under scrutiny for their environmental practises and B&B`s are included.




Details are important to consumers and with so much to choose from they can be as picky as they like. In the bed & breakfast market you will be up against heavy competition so consider details wisely. A basic detail like recycling can affect a potential guest’s decision to stay in your location. People spend money based on emotion just as much as price. It’s important to appeal to their emotional side in a niche like this. That is often the main component they are hoping to satisfy in a B&B stay. Know your customer and know what it is they seek in this market. An innkeeper is so much more than a business owner. If you know what people want from you then no one will be disappointed, including you.


Unfortunately, there aren't any great college courses on "How To Start A Profitable Bed and Breakfast". (And if there are, they are probably taught by someone who's never owned one!) The statistics don't lie. Most B&B's aren't making a lot of money, and are hard to sell. We became frustrated seeing unsuspecting new owners lose their dreams (and their nest eggs). Sometimes it's just a lack of insider information that causes their operations to not meet their expectations. Especially for an older b&b rookie, this can be devastating in what should be their happy twilight "smell-the-roses" years.

We have put together a special quiz so you can test and see whether you current bed and breakfast business knowledge is based on today's industry realities, a romantic notion, or b&b information and training that was valid 20 years ago. (Newsflash: times have REALLY changed!)

It is our hope that this quiz, and the answers, might stop the growing statistics of b&b owners losing their dreams. So, before you spend your hard earned money acquiring and opening your B&B, we urge you to try the quiz.
Take The B&B industry quiz (click here)!

There are very successful bed and breakfast operators. There is a HUGE number of well meaning, hard working rookie owners who simply aren't aware of the "insider secrets" to creating a profitable b&b. If you would like to know what caused us to sit down and write out this information, click here to read that story.

The Farnhams (Patricia and Robert)
(authors of "Bed and Breakfast Profits)
(We LOVE B&B's)







More Related B&B Reading:
Bed and Breakfast Sale
If you have a bed and breakfast for sale you just might have a lot of work on your hands. Some people are under the assumption that selling a business is easier than buying one. This fails to be true in many situations. In the bed and breakfast industry you can’t simply sell all the problems that arise. (read the complete b&b article.)




Do You Have What It Takes To Become A Successful,
Profitable B&B Owner/Operator!

(click here to find out)





Readers Comments

I wasn't very happy after taking your quiz. In anger I signed up for the emails. I hate to admit I learned a thing or 2. My advice would be to change your quiz so it's not so confrontational. I'm sure you lose a lot of customers with those quiz questions. The ebook is excellent.
Thanks

William M.

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