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Bed & Breakfast Market

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Bed & Breakfast Market




The bed & breakfast market is extremely diverse. Changes in niche and guest requirements have created more differences than ever before. Maintain a clear focus of your target market as you plan your bed and breakfast. It’s important that you can relate to the people that you’re trying to coax in the door. There was a time when B&B’s were a niche themselves. In past years the industry has grown. The bed & breakfast market varies by the people that are attracted to it. Because B&B guests have grown and changed, so must the industry.




Clientele that choose a bed and breakfast all share one thing in common. They seek the hospitality and atmosphere that the bed & breakfast market is known for. Food, theme and décor will all change from one business to another but they all must share that element of a personal experience. Another factor to consider is how times have changed for the environment. Businesses in all industries are under scrutiny for their environmental practises and B&B`s are included.




Details are important to consumers and with so much to choose from they can be as picky as they like. In the bed & breakfast market you will be up against heavy competition so consider details wisely. A basic detail like recycling can affect a potential guest’s decision to stay in your location. People spend money based on emotion just as much as price. It’s important to appeal to their emotional side in a niche like this. That is often the main component they are hoping to satisfy in a B&B stay. Know your customer and know what it is they seek in this market. An innkeeper is so much more than a business owner. If you know what people want from you then no one will be disappointed, including you.


Here is a horrific fact. Most B&B's can't be sold!
Why?
The majority of B&B's simply don't generate enough revenue to make them viable businesses.

The good new is that there is a small group of owner/operators who have busy, profitable operations and are becoming wealthy.

Unfortunately, many new B&B owners simply don't have the insider knowledge to succeed in today's environment. Too many hard working individuals are losing their money, and their dreams, due to a lack of specific information.

If you are thinking about opening your own B&B, or struggling to make your current place profitable, please take our quiz to see if your "industry knowledge" is up to date.

Most of the current Bed and Breakfast training is based on an industry that existed 20+ years ago. Today's marketplace is much different. This is the insider information that the wealthy minority use everyday to improve their operations. Do you know whether you are seeing today's B&B big picture, or your knowledge is still based on an industry that existed in the 1960's, 70's or 80's??
Test yourself with our B&B industry quiz (click here)!

One particular struggling B&B couple caused us to write down this information. We knew there was just one or two things we could have told those rookie owners that would have made a difference. Unfortunately, we didn't get the chance. To read more about that story, click here

The Farnhams (Robert and Patricia)
(authors of "BedandBreakfastProfits)
(We just LOVE B&B's)







More Related B&B Reading:
B&B Marketing

B&B marketing is an essential tactic for increasing your business. Any good innkeeper will have some kind of marketing plan. You can consult a professional for assistance or do it yourself, depending on your expertise. Opening a bed and breakfast is a difficult task. It’s not something you want to be rushing into wi (read the complete b&b article.)




Do You Have What It Takes To Become A Successful,
Profitable B&B Owner/Operator!

(click here to find out)





Readers Comments

Hi
Great business information. Well written, information and really got me thinking.
Keep up the good work

Scott H.

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