B&B Advertising

Here's To Your Profitable Bed And Breakfast B&B Advertising A successful bed and breakfast doesn’t start and end upon opening. B&B advertising is required to promote your business. There are a number of ways you can do this. It’s most effective to utilize as many as possible. One form of B&B advertising is word of mouth. A satisfied customer will tell others about their good experience. This is often oe of the best ways of increasing clientele. It may sound like something you have little control of but that would be untrue. We all tell our friends about exceptionally poor or great service experiences. By providing the best service possible you can secure word of mouth advertising. This is the information age. B&B advertising wouldn’t be the same if you didn’t have a website. That is one of the first things guests will look for. Some people prefer to see their choices before committing to anything. A website will allow you to describe your bed and breakfast and provide photos. You can even post positive comments left by previous customers. There are bed and breakfast guides available online. Clients search these guides when looking to book a place to stay. Listing your B&B in your local guide can make a great difference in driving traffic to your site. The Yellow pages have been a major source of advertising for years. It’s a good idea to list your business in all resources available to you. Many business owners are now decaling their vehicles with company information. This is beneficial in reaching random people as you go about your day. B&B advertising is a continuous task. It’s also one that can make all the difference in achieving your B&B goals.

Unfortunately, there aren't any great college courses on "How To Start A Profitable Bed and Breakfast". (And if there are, they are probably taught by someone who's never owned one!) The statistics don't lie. Most B&B's aren't making a lot of money, and are hard to sell. We became frustrated seeing unsuspecting new owners lose their dreams (and their nest eggs). Sometimes it's just a lack of insider information that causes their operations to not meet their expectations. Especially for an older b&b rookie, this can be devastating in what should be their happy twilight "smell-the-roses" years. We have put together a special quiz so you can test and see whether you current bed and breakfast business knowledge is based on today's industry realities, a romantic notion, or b&b information and training that was valid 20 years ago. (Newsflash: times have REALLY changed!) It is our hope that this quiz, and the answers, might stop the growing statistics of b&b owners losing their dreams. So, before you spend your hard earned money acquiring and opening your B&B, we urge you to try the quiz. Take The B&B industry quiz (click here)! There are very successful bed and breakfast operators. There is a HUGE number of well meaning, hard working rookie owners who simply aren't aware of the "insider secrets" to creating a profitable b&b. If you would like to know what caused us to sit down and write out this information, click here to read that story. The Farnhams (Patricia and Robert) (authors of "Bed and Breakfast Profits) (We LOVE B&B's)

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More Related B&B Reading:
Building a Bed and Breakfast

Many people entering the bed and breakfast industry will buy one that is currently operating. These locations tend to be readily available. Sales listings are rarely lacking in choices. However, some people are much bigger dreamers. Building a bed and breakfast is not unheard of but it isn’t easy eith (read the complete b&b article.)

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Do You Have What It Takes To Become A Successful,
Profitable B&B Owner/Operator!
(click here to find out)

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Readers Comments Thanks You have brought my attention to many business details I hadn't previously considered. Much of what I read was good ole' common sense. You reminded me that running our b&b isn't that much different from any other business. Thanks for the reminder. Please let us know if you write a follow-up Billy and Myrna P Dallas, TX.

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